How Graphic Designing rules the world of Marketing?
Why should marketing and graphic designing be together?
Well, books on the shelves, travel brochures, restaurant flyers, social media ads, YouTube videos… how do some attract you and others don’t? Yes, long before you get to read the text, the eyes get fixated to the design.
Humans have used shiny and colourful graphics to attract customers since time immemorial. But today, graphic designing is an art, with a bigger role to play. It’s a way of communication to evoke emotion and invoke action.
After all, you only have a few seconds to convince Sherlock, before he scrolls to the next post or picks up the next attractive book. He’s in a hurry, like always.
So, here I am listing 7 ways to convince you of the importance of designing in marketing.
[Disclosure: Bear in mind that some links in this post are affiliate links. And when you go through them and make a purchase, I will earn a commission.]
Graphic designing makes you attractive
Yes, it does. Attracting prospects has been the primary motive of quality graphics. The first impression is the last impression.
Eye-catchy graphics increase clickability and pull more people towards your content. Articles with images get 94% more views than those which don’t have any. Those images hook the readers. Simple but persuasive graphics improve the result of marketing campaigns too.
So, whether you’re trying to market a home or a home appliance, you can’t ignore the essence of effective graphic design in marketing.
Graphic designing improves readability of content
Much of the marketing revolves around text – blogs, emails, video scripts and many more. But you need to present them with visual pleasure. That’s why combining the power of impressive graphic design with marketing is necessary.
“Information is only useful when it can be understood.” – Muriel Cooper
Selecting appropriate fonts, picking up contrasting colours and designing images to complement the value of the textual content play a fundamental role in successful marketing. That shows how powerful is the relationship between graphic design and marketing.
And then, you can't neglect eBooks and infographics.
Eye-tracking studies show internet readers pay close attention to informative images and they spend more time looking at the images than they do reading text on the page. While eBooks act as perfect reference material infographics summarise information visually.
And to create attention-grabbing infographics and stunning eBooks, you need someone experienced in graphics.
Graphic designing delivers marketing message clearly
Your audience has a short attention span, who look for content that attracts and conveys the message without baffling them. That’s why you need to combine graphic design and digital marketing.
Because apart from attractability and readability, efficient use of graphics brings clarity to marketing messages. Through an amalgam of text, colours, and graphic elements, you can deliver your message to the target audience creatively.
A designer can tell your story with the help of charts, infographics, videos and various other visual tools and thus engage more audience with your business. Even simple changes, like selecting another font or background colour, can make a difference in message delivery.
Suggested Read – 5 Graphics Tools to spruce up Social Media posts
Graphic designing drives more sales
Powerful persuasion is another benefit of well-designed graphics. While a beautiful brochure attracts more people, with proper colours you can drive more people to buy your product.
For example, red stimulates hunger and fast-food chains use it extensively. Then, many travel companies use green and sky, which give you a sense of calmness. The use of orange sends cool and friendly vibes.
So, designing graphics, keeping in mind the effects of colours, can bring a manifold increase in your sales figures.
The importance of graphics design for business is also critical because quality graphics create a perception that you deliver high-quality products or services. Thus, more people will buy from you.
Graphic designing creates consistency
The use of strategic graphics designing in business brings consistency to the marketing efforts and align it with the overall image of your business. It requires a consistent combination of graphic elements and design rules.
Canva has created this brief list of design rules you shouldn’t break with illustrative examples.
With consistent use of colours, fonts, and other elements in either digital media or print, your business gets easy recognition. Consistency builds connectivity between your business and your customers.
"Good design’s not about what medium you’re working in. It’s about thinking hard about what you want to do and what you have to work with before you start.” – Susan Kare
It might not be possible to have the same elements every time, but having a style guide in place will keep the look and feel consistent most of the times.
Suggested Read – Lunapic – the Free Online Image Editor
Graphic designing brings professionalism
Professionalism is another aspect which influences customers’ decisions. And creative graphic design for marketing and business takes care of that too.
Apart from creating a long-lasting impression, eye-pleasing graphics create a professional image of your business. When you create amazing visual content, which is relevant and consistent with the message you deliver, it develops faith in your audience.
An adorable logo, an aesthetic brochure and attractive social media posts, all show that you run your business professionally. Therefore, you can't brush off the benefits graphics design and marketing bring to your business.
Graphic designing builds your brand
Last but not the least, graphics can help you build a brand for you and your business. With relevant and consistent content creation across your target platforms, you build an audience that resonates with your thoughts.
Your logo, website, business cards, social media posts, advertisements, and everything else together, establish a brand image. They create an identity of you and your business and give you an edge over your competitors. When the design elements are consistent, people recognise you through the graphics every time they see them.
So, make sure your business and marketing graphics sync well with your story, ideals, and messages, which you want to showcase.
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Wrapping it up...
Now that you know how important graphic designing is for marketing a business, why don’t you use it to your benefits? Even if you don’t have that creative bug, you can get it inside through practice.
Plenty of tutorials are available on Skillshare, Udemy and YouTube to help you learn the basics of using professional software like Adobe Illustrator.
Then, you also have online graphic designing software tools like Canva, Piktochart and Snappa. They provide editable templates, which you can use to design various graphics.
But remember that creating professional and compelling design is an art and you must invest time to master it. And while you’re at it, don’t forget to proofread your designs for grammar, spelling and punctuation mistakes. That’s equally important.
[Disclosure: Bear in mind that some links in this post are affiliate links and when you go through them and make a purchase, I will earn a commission.]
